About This Project
Client: Living Spaces
Overview: Living Spaces Furniture showcases digital catalogs on a seasonal basis that can be viewed on their website. Potential buyers from across the whole nation can look at the various furniture and decor styles that Living Spaces sells. My role was to design spreads for the catalog using appealing imagery that focused on the product that was on sale. Working with the senior art director and copywriter we focused on making the look and feel of the catalog to be cohesive with the rest of the website and the in-store experience.
My role: Graphic Designer
Problem: The use of space and graphical elements such as illustrations and patterns factor into the flow to captivate potential buyers. They also represent a strong brand identity of the Living Spaces entity and create a visual compelling shopping experience that encourages exploration and ultimately drives potential buyers. My role as a designer was to collaborate with copywriters to enable shoppers to explore offerings visually, learn about features, and make informed purchasing decisions.
