About This Project

My role was to create social assets and key art for Meta’s brand ‘We The Culture’— an initiative to support minority and black creators on social platforms. The visuals showcased influential figures including fitness instructor Tunde Oyeneyin, pop punk band ‘Meet Me at the Altar’ and NBA player Harrison Barnes. Meta elected to use a more colorful approach to the branding with the usage of mint, neon, and orange tones apart from their Facebook brand. Visually, Meta’s main goal was to be dynamic in the storytelling with the usage of neon illustrations with a mixed media look.