This case study to display ads on social platforms for Apple was influenced by the recent pandemic. Particularly, in regard to touching and safe contact for people using the New York City transmit system. With the use of Apple Pay with your existing credit or debit card in the Wallet app, anyone is able to to scan and purchase through the NYC transmit system via their phone. I was tasked to compose and design with strict guidelines held by Apple to execute display adverts that went live on social channels.