Conceptual layout pitched to AWGE Creative Studios in collaboration with Under Armour for a mobile app focusing on the release of the SRLo Under Armour sneaker. I conducted UX research based on similar live apps like Grailed, StockX, and GOAT; all in which revolve around the landscape of sneaker culture. Working with rapper Asap Rocky’s creative team at AWGE, I designed iconography and landing pages, as well as layout for the mobile app. The Art Direction was inspired by Asap Rocky’s recent branding on the rap album titled “Testing” which depicted a black and yellow color palette surrounding automobile dummy-testing themes mixed with 90’s skateboard culture.