The task presented by Ciroc was to establish a distinctive voice through paid media ads and OOH. With the use of a socially bold tone along with the social climate at the time, design choices such as hero imagery and graffiti borders revealing the main theme “How Dare Us” were specific. Ciroc aimed to create a campaign strategically inviting audiences to remember their given right to celebrate in the face of adversity.

Agency: Cashmere
Role: Designer