To tackle this case study for Dime Optics, I was briefed to capture the vibrant aesthetic of the gaming world. Dime Optics offers luxury eyewear at an ideal price point. Renowned Youtube influencer and gamer Sssniperwolf would be the face of a new campaign for Dime Optics. Aligned with the green, neon, cyber grunge look of Dime’s branding identity I took on on some animated adverts that lived on web and social media platforms for specific products.