Facebook has recently established a dedicated team to amplify influencers and individuals serving Black and Latino communities. This dedicated team consists of public figures in collaboration with other media personalities that fund Black and other minority creators to help elevate their vision for the world. Facebook calls this effort “We The Culture”. Commissioned to create style frames and social posts with the usage of brand guidelines along with Facebook’s new “Sans” Font, I ended up creating still frames for ads used on Instagram and Facebook. Representatives of this whole effort included makeup artist and Peloton cycling instructor Tunde Oyenin, Pop Punk Band “Meet Me at the Altar”, and NBA player Harrison Barnes.