About This Project

Visual ads for the New York Metropolitan Transit Authority that went live showcasing the importance of safety and no-contact payment for the New York subway fare. Vertical ads were showcased on Apple’s social channels as stories and paid media. Horizontal ads were displayed on station monitors all adhering to Apple’s brand guidelines in collaboration with New York Metropolitan Transit Authority. The announcements shed light to MTA’s new contactless fare payment system, which fully integrates Apple Pay and Apple Wallet.