About This Project

Visual assets based on seasonal campaigns throughout the fashion calendar year. Collaborated with copywriters to finalize custom e-blasts, organic and paid media. Heavy focus on discovery ads, price call outs and audience retention. The focus was to showcase subscription sales around fashion events such as Milan, Paris, London, and New York fashion weeks including Met Gala, Piti Uomo, and other events; all while using WWD’s brand media kit and expanding design choices to reach the structured and corporate audience of fashion along with Gen-Z and millennials.