Overview: Launch videos directed and designed across social channels for audience marketing. Kabata Fitness is an innovative company disrupting the new age of in-home workouts. Working with Kabata, we captured the diverse range of the AI Smart dumbbells that Kabata provide amidst its upcoming launch.

My role: As the Freelance Art Director and designer, I worked with Kabata do craft appealing on-brand video content, which was subsequently distributed across social media platforms to generate product awareness and interest. The strategy centered on strategic visual narratives such as mood-boarding, conceptualization through the usage of photoshoots, footage and product imagery.

Problem: Building brand recognition in the fitness industry requires a unique value proposition and consistent messaging to differentiate from the crowded marketplace. When designing and pushing ideas, I wanted to maintain some traits that Kabata represents:

♦ Hyper-Personalized Experiences: Leverage data analytics to offer highly personalized fitness programs and recommendations. This can include tailoring workouts based on individual goals, fitness levels, and biometrics.

♦ Innovative Features: Continuously innovate and introduce new features that provide a unique value proposition. This could involve advanced tracking capabilities, AI-powered coaching, or gamification elements.