Visual ads for the New York Metropolitan Transit Authority that went live showcasing the importance of safety and no-contact payment for the New York subway fare. Vertical ads were showcased on Apple's social channels as stories and paid media. Horizontal ads were displayed on station...
Visual assets based on seasonal campaigns throughout the fashion calendar year. Collaborated with copywriters to finalize custom e-blasts, organic and paid media. Heavy focus on discovery ads, price call outs and audience retention. The focus was to showcase subscription sales around fashion events such as...
Organic media for Google Pay's social channels. Social posts and stories where designed to promote the relaunch of "The new Google Pay". The new Google Pay aimed to be a all-in-one hub tool that organized transactions, split bills, and observed personal banking trends. Organic media...
Organic social and paid media design tasks for Stride K12, a national provider of online and campus education programs. Paid media functioned as outreach through Instagram, LinkedIn, display ads—campaigns included Stride’s tutoring program, summer school activities and general marketing audience posts for the K12 brand. Our...
Dime Optics is a fashion-forward, trend-setting approach to eyewear—targeting gen-z and millenial audiences. My task was to design social assets and composite landing pages displaying specific eyewear offerings and luxury-looking shades at an accessible price point. Motion ads represented the neon green palette of Dime...
My role was to create social assets and key art for Meta's brand 'We The Culture'— an initiative to support minority and black creators on social platforms. The visuals showcased influential figures including fitness instructor Tunde Oyeneyin, pop punk band 'Meet Me at the Altar'...
SportiConference: Converge is an industry event held in New York City that intersects sports and tech among the leading executives working in sports business, digital media, technology, and marketing. The event also discusses innovations like AI, Web3, and social media evolution. Key art stemmed from...
The creative team at Kabata set out to create a brand DNA—uniting the strength of traditional resistance training with the precision of professional-grade data analytics. Collaborating with film teams and using shoot footage, we crafted hype videos that built excitement for the dumbbell launch, emphasizing...
Stride K12 offers a tutoring program where parents and students can browse detailed tutor profiles including bios and ratings which includes real-time dashboards for parents and educators on laptop or desktop to monitor academic growth and session feedback------ As a designer for Stride, the focus was...
The task presented by Ciroc was to establish a distinctive voice through paid media ads and OOH. With the use of a socially bold tone along with the social climate at the time, design choices such as hero imagery and graffiti borders revealing the main...